I read this book for Mary-Beth Cooper’s Leadership class that I took this past winter. It is a pretty popular book by Malcolm Gladwell. He is pretty famous. He has a blog at gladwell.com. I don’t actually read it, but it is probably interesting. He has developed a unique style of persuasive essay/novel. Blink itself is a good read, with many interesting examples of generals, museum curators, and musicians that have exceptional skills and training.

The idea behind the book, is that people can learn to make better decisions without over-analyzation. A sort of training of the gut reaction, though I think his examples lead people to believe that this can just happen without a lot of effort or work. Which I really don’t think is the case, and don’t believe he thinks is the case. Though I bet it helps sales. For my further analysis of this point, see: The Power of Thinking Without Thinking.